Venture

Voice of the consumer

Startup: “We’re maniacally focused on the consumer.” VC: “Great, how many consumers did you talk to before launching your brand?” Startup: “Oh, we don’t do research. I mean…

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Theraplay

Coming out of our 2018 thematic jammer, we made “therapy” a focus area for new investments. The belief was (and still is) that the concept of exercising your mind was…

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What capital can’t do

In July of 2018, Brandless raised $240M from Softbank’s Vision Fund. The funding event would have caused a stir in the Listen office given our questions on their anti-branding approach.…

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Lighten up to wind down

First there were Marlboro Lights, then Miller Light, now here comes Bud Light — or better yet, “Lite Bud”.  Let’s face it, the weed you can get…

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