Bringing Fable to the Table

At Listen, we like to think that a person’s home is a reflection of their values and brings countless opportunities for self expression. From our investments in Interior Define and Public Goods, we’ve learned that more and more, consumers are choosing to fill their homes with products, furniture, and decor from brands elevating craftsmanship, thoughtful design, sustainability, and of course, providing a seamless and direct shopping experience.

After spending more time at home than ever before in the last few years, our attention to the space we live in has never been greater. We’re all welcoming friends and family back into our homes to gather, celebrate, and break bread. So to help us set the table, we’re beyond excited to introduce Fable to the Listen fam.

When we met Joe, Max, and Tina, we were immediately struck by their consumer-obsessed approach and ability to creatively solve business problems. From literally rolling up their sleeves to create their first retail locations to setting up their own fulfillment centers, the founders are incredibly scrappy and don’t stop until they’ve created the best experience for their customers.

As previous tech operators, they are wired to build user feedback loops into every step of their customer journey and while building the brand, they have consistently drawn on customer research to determine where to go next. Feedback is their centerpiece and the consumer always has the best seat at the table (pun intended). From their hand-finished ceramics to nearly shatterproof glassware, Fable’s products are both functional and beautiful and their brand is a reflection of the simplicity and charm you hope for your table to exude.

Beyond creating beautiful products that their consumers love, Fable set out to be a B-Corp from day one — a commitment that we wholeheartedly support and downright admire. More than ever, consumers are voting with their dollars and choosing to purchase products that align with their personal beliefs.

Not only does Fable source sustainable materials and partner with ethical manufacturers, they’ve also built a culture of transparency and committed to donating a portion of each purchase to Mealshare — an organization that partners with trusted charities to provide support and nourishment to those in need.

Check out their 2021 Impact Report for more on their efforts. Fable’s core values drive the team’s broader vision to include their consumers and creators on the journey to a brighter future of conscious consumption. We’re thrilled to partner with Fable to make space for more sustainable goods in homes around the world.