TikTok launched a new augmented reality filter of the cutest Little Green Bear. TikTokers have been videoing themselves playing around with this curious creature and viewers are…

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When the meme-ification of all things finance and #gains launched into the broader public sphere following the GME stock frenzy a little over 1 year ago, we got a glimpse…

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It’s certainly not the prettiest filter on TikTok, but it’s the filter we all need. TikTokers are sharing sad, stressful, and failure moments with Crying Eyes. Everything…

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Our TL;DR monthly trendspotting and reporting on the sticky stuff for your biz, your brand, and your cultural fluency. Check back monthly for the next 5 best things.

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Imagine this: You’re getting ready to wash the dishes, but on your way to the sink you accidentally turn on your PlayStation and start to play video games instead. Yes……

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Emotions have the most powerful impact on our quality of life. Yet, learning how to navigate them is something we are never taught. As we enter 2022 amidst the…

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The high school television drama #euphoria is taking TikTok by storm. Everything Euphoria is trending right now — from actors talking about their big breakthroughs on…

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The team of creative capitalists behind consumer favorites Calm, Catch Co, Dame, Factor, and Interior Define doubles down on their concentrated investment strategy with their third fund and launch of…

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The Tyra Banks audio challenge has been a fun one to follow lately — the iconic quote from America’s Next Top Model reads “It is so bad,…

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This is one of the most entertaining trends out there right now. Flying jumping is when people video themselves from a low angle, jumping as high as…

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