What’s Hot on TikTok: October 29

Remember the song Careless Whisper? Well it’s back with a new life. TikTokers have flocked to this audio to showcase their glow ups from childhood to adulthood.…

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What’s Hot on TikTok: October 15

It’s spooky time and TikTok has launched a terrifying filter to match the vibe. Users are putting the smirk effect on everything from pets to their own…

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What’s Hot on TikTok: October 8

You will never guess what this week’s trend is about. Drum roll please… SQUID GAME! If you have any relatable content to make on Netflix’s hottest series, post it now!…

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What’s Hot on TikTok: October 1

Did you ever want to know what you’d look like animated? There is a new trend where people are using the Comic Me filter to see their…

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What’s Hot on TikTok: September 24

A new dance to @cpmg_spanky’s original audio has been circling TikTok and most of its highest performing videos have come from posts made this past week. Now’s…

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A seat at the table

If you’ve made it to The Latest, then by now you likely know the Listen ethos pretty well. Our “special sauce” lies in our ability to identify brands that are…

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Monetize Me

“Data is the new oil,” proclaimed The Economist way back in 2017. And while legislators like Gavin Newsom and tech royalty like Facebook co-founder Chris Hughes used…

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What’s Hot on TikTok: September 3

Yo who got you smiling like that? is a super wholesome TikTok audio that’s been trending through late August. Users have been using this audio to show…

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What’s Hot on TikTok: August 27

One of my favorite trends on TikTok has been the spoof on the song “I’m a Survivor” by Reba McEntire. TikTokers have been using the audio to…

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What’s Hot on TikTok: August 20

I’m sorry this has to be mentioned so early in the season, but Halloween is hard core trending – specifically videos using the audios Monster mash and Halloween…

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