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Mindsets from the Middle

Mindsets from the Middle

Midlife women have long gone undervalued, understudied, and under-invested in.

However, not only are midlife women at their peak earning potential, but they also make 85% of household purchasing decisions. Not to mention, the “midlife”…

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  • Believing What You Read on the Internet

    Here at Listen, we’re constantly thinking about how to use the tools at our disposal to meet consumers where they are. In a…

  • Food as Medicine:

    At Listen, we’ve long been bullish on investing in shifting consumer relationships with food. This conviction is what drove us to invest in…

  • The Wax: November 2022 Drop

    Our TL;DR monthly trendspotting and reporting on the sticky stuff for your biz, your brand, and your cultural fluency. Check back monthly for…

  • The Wax: October 2022 Drop

    Our TL;DR monthly trendspotting and reporting on the sticky stuff for your biz, your brand, and your cultural fluency. Check back monthly for…

  • The Wax: September 2022 Drop

    Our TL;DR monthly trendspotting and reporting on the sticky stuff for your biz, your brand, and your cultural fluency. Check back monthly for…

  • The Wax: August 2022 Drop

    Our TL;DR monthly trendspotting and reporting on the sticky stuff for your biz, your brand, and your cultural fluency. Check back monthly for…

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Portfolio News

Catch Co. launches inspirational Bassmobile roadshow

During a six month tour of the US, the Bassmobile, a converted RV, will engage with consumers, film a vlog capturing the adventurous roadshow and inspire more people to go fishing. Continue Reading

Slumberkins CEOs are teaching social-emotional learning skills for kids

As mothers with family therapy and early education backgrounds, Cofounders and Co-CEOs Kelly Oriard and Callie Christensen identified a need for intentional children's products while on maternity leave together in 2016. Continue Reading

Interior Define ranks first on Cylindo’s ‘Top 100 US Furniture Retailers 2021’

With the highest e-commerce merchandising index, Interior Define has all the analyzed features, The product pages are rich with high-quality visuals. Continue Reading

OROS announces release of the limited edition C41 Flight Jacket

NASA x OROS C41 Aerogel Hoodie Honors First Black American Space Pilot. Meet the C41 Flight Jacket. Using the brand’s SOLARCORE aerogel fabric, OROS designed its insulation pattern with body mapping to optimize breathability and protection. Continue Reading

Dame secures investment, continuing their quest to close the pleasure gap

Fine specifies that one of the key reasons Dame chose Listen as a strategic partner was the enthusiasm of its other portfolio brands. Continue Reading

Factor acquired by HelloFresh for $277M

By joining HelloFresh, Factor will leverage new resources and category expertise to accelerate our growth, enhance our brand positioning and further amplify our mission. Continue Reading