Brand

Go Fight Win!

Factor CEO Mike Apostal signs off his weekly team emails with the phrase: Go Fight Win. It sets the tone and drives a results-oriented culture that he and founder…

Continue Reading

Making safety cool

Maybe it’s the renegade mindset or the invincible nature of humans, but for some reason safety has rarely been culturally cool. Especially when you’re asking people to alter their appearance.…

Continue Reading

Lighten up to wind down

First there were Marlboro Lights, then Miller Light, now here comes Bud Light — or better yet, “Lite Bud”.  Let’s face it, the weed you can get…

Continue Reading