Brand

Growing Happy

A food fight in America rages on. Sugar blames fat. Fat calls out gluten. The government and lobbyists enable it all. And the loser? The consumer – left confused by…

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The Other Side

As our lives were turned upside down over the last 15 months, we had many conversations at Listen about what cultural shifts and consumer behaviors would emerge on the other…

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This Picture is Worth +/-1,000 ETH

The innovation of the internet was to make information cheap, accessible and capable of being infinitely duplicated. This construct opened the world to abundant and inexpensive information. Humanity forever changed…

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Closing the Pleasure Gap

For the past two years, Listen has developed a thesis called “Better You,” which focuses on the factors that drive personal health and wellness — mental, sleep, nutrition, activity, livelihood,…

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Go Fight Win!

Factor CEO Mike Apostal signs off his weekly team emails with the phrase: Go Fight Win. It sets the tone and drives a results-oriented culture that he and founder…

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Making safety cool

Maybe it’s the renegade mindset or the invincible nature of humans, but for some reason safety has rarely been culturally cool. Especially when you’re asking people to alter their appearance.…

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Lighten up to wind down

First there were Marlboro Lights, then Miller Light, now here comes Bud Light — or better yet, “Lite Bud”.  Let’s face it, the weed you can get…

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