With a past life in media studies and creative production, Johnnie brings an interdisciplinary approach to sourcing, analyzing, and supporting consumer brands. Prior to his role at Listen, he studied Cinema Studies at NYU, served as the President of Chinese Student Society, and worked with the Berkley Center of Entrepreneurship. Currently, he is a mentor at Techstars and XRC Ventures, specializing in all things brand and creative strategy. As an investor at Listen, Johnnie is drawn to brands that rewrite conventional playbooks and operate in the counterculture, particularly in alternative medicine, verticalized health, and CPG.