eating fresh, healthy food were more convenient?
In 2016, the demand for fresh food had grown into a $25B market. Consumers wanted more, and consistent, options for fresh.
It was clear to Nate Laurell and Meghan Klein that the future of food was fresh. They wondered; what if you could build a supply chain of high-quality fresh produce grown by farmers you know and trust? And what if you could bring those fresh ingredients to new products in the CPG aisle? Listen was compelled by this vision and partnered with the team to build the Here brand.
“Fresh, from Farm to Label” is a brand idea that embodies this approach to food. A brand that is dedicated to transparency, innovation and clean eating. In just over a year, Here has products in 3 categories and can be found in over 500 stores across the midwest. Here we grow!
Creating a platform for the future of fresh food.
The fact is, we wouldn’t be where we are today without Listen’s insight and thinking on brand. They’ve done more work than any other investor we’ve had.