The outdoor recreation industry is as big as the great outdoors. Fishing alone is the second largest participation sport behind running and jogging. With over 40 million active participants, anglers are a deeply passionate community dedicated to the endless pursuit of discovery.

But retail and e-commerce options in the fishing category did little to bring the experience off the water. Ross Gordon, an entrepreneur and avid angler, did just that with the launch of Mystery Tackle Box — a discovery platform delivering tackle to your door each month that mimicks the surprise, discovery and delight of the actual fishing experience.

Listen partnered with Ross to build a brand platform that reflects the actual experience anglers’ love. “Catch never Caught” conveys a relentless pursuit of novel experiences and products that anglers’ yearn to discover. Catch Co. has built a platform including commerce channels MTB and Karl’s Bait and Tackle, and a hyper engaged community through its social and Youtube channels.