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What’s Hot on TikTok: January 14

The Tyra Banks audio challenge has been a fun one to follow lately — the iconic quote from America’s Next Top Model reads “It is so bad,…

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What’s Hot on TikTok: January 7

This is one of the most entertaining trends out there right now. Flying jumping is when people video themselves from a low angle, jumping as high as…

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The Future of Flavor is here

This past June, we closed a seed investment in The Cumin Club, a just-add-water Indian meal brand. Co-Founders Ragoth and Harish were Indian ex-pats working in retail…

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What’s Hot on TikTok: December 10

Bing bong! @Sidetalk posted this Youtube video that went viral on TikTok. And with Christmas here, it’s been reincarnated as a Mariah Carey classic.…

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What’s Hot on TikTok: December 3

Have you made it to #taylorswiftconspiracy yet? If not, you probably will soon. After Taylor Swift’s release of her re-recorded album, Red, and noteable the 10-minute music…

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What’s Hot on TikTok: November 19

This phenomenon is a bit hard to explain, but I’ll give it a shot. TikTokers have been using the audio Oh my god, miso soup! to showcase…

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What’s Hot on TikTok: November 12

If you can’t beat them, join them. This past week, you may have been confused to see YouTube clips pop up on your TikTok feed. YouTube has…

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What’s Hot on TikTok: November 5

#nuestracancion is my favorite dance on TikTok yet! It’s such an upbeat, feel-good tune to dance to and everyone’s moves are so fun to watch. If you…

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What’s Hot on TikTok: October 29

Remember the song Careless Whisper? Well it’s back with a new life. TikTokers have flocked to this audio to showcase their glow ups from childhood to adulthood.…

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What’s Hot on TikTok: October 15

It’s spooky time and TikTok has launched a terrifying filter to match the vibe. Users are putting the smirk effect on everything from pets to their own…

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