What’s Hot on TikTok: October 15

A Gen-Z look at what's going viral each week

🚨 ON THE UP AND UP

It’s spooky time and TikTok has launched a terrifying filter to match the vibe. Users are putting the smirk effect on everything from pets to their own children and it is quite a freaky site. If your brand is looking to get into the Halloween spirit on TikTok, this could be a fun one to try around the office.

🧑‍🎨 INFLUENCER CRUSH

Natural Habitat Shorts is playing the TikTok game in a whole new way. They post high quality animated shorts and, of the 6 videos they’ve posted thus far, they’ve attracted 900k followers! They also set up a Shopify store where fans can purchase Natural Habitat merch. Looks like they may be pulling a Netflix before Netflix even gets around to acting out their own merch master plan.

🔥 HOT CONTENT

What’s Hot on TikTok: October 15

Everyone’s obsessing over the 1930’s filter for its ‘magical’ ability to make everyone look dreamy. It definitely serves main character vibes* for anyone looking to make their next solo video.

*Main character vibes is when you feel like the protagonist in the story of life… yes very deep.

🎵 TRENDING TUNES

What’s Hot on TikTok: October 15
What’s Hot on TikTok: October 15

Weekly TikTok trends reported by:
Yasmeena Faycurry
Summer 2021 Platform Listener

ICYMI… here’s what happened on TikTok last week

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