What’s Hot on TikTok: October 15

It’s spooky time and TikTok has launched a terrifying filter to match the vibe. Users are putting the smirk effect on everything from pets to their own children and it is quite a freaky site. If your brand is looking to get into the Halloween spirit on TikTok, this could be a fun one to try around the office.

Natural Habitat Shorts is playing the TikTok game in a whole new way. They post high quality animated shorts and, of the 6 videos they’ve posted thus far, they’ve attracted 900k followers! They also set up a Shopify store where fans can purchase Natural Habitat merch. Looks like they may be pulling a Netflix before Netflix even gets around to acting out their own merch master plan.

Everyone’s obsessing over the 1930’s filter for its ‘magical’ ability to make everyone look dreamy. It definitely serves main character vibes* for anyone looking to make their next solo video.

*Main character vibes is when you feel like the protagonist in the story of life… yes very deep.

Soundcure
EVERYTHANG EXCLOOSIVV
You can do it
Ksfls original sound
KeyKey Palmer
Munchkinbith original sound

ICYMI… here’s what happened on TikTok last week