What’s Hot on TikTok: July 23

What’s Hot on TikTok: July 23

A Gen-Z look at what's going viral each week


You may have heard the audio “let me raise a toast to the girl I love most” from Little Rascals, or maybe you haven’t yet. All I can say is in the last four or so days, videos using this audio have been reeling in the views. So far 303k videos have been made using this song which means the trend is just starting to catch fire. This audio is great to pair with something or someone you love that you’d like to show to the world. As a brand, I’d take this opportunity to spotlight my product or service and why I love it so much.


Young Emperors are a Parisian couple joined at the hip and stationed between NY and Paris. They create quirky, almost absurd content and have been commissioned by top brands including Chanel, Prada, Gucci, and Chloe to put their creative twist on advertising. One of my favorite videos includes Young Emperors showcasing all the uses for No. 5 Chanel including breath freshener and hand sanitizer.


What’s Hot on TikTok: July 23

Photo crop challenge TikTokers are flocking to a new photo cropping filter either trying to avoid the cropper capturing their image or trying to make sure they make it into every cropped frame. The entertaining part is seeing what exactly this cropper ends up capturing.

3 moods This trend is tied to the audio “3 looks” where someone explains they have only three particular vibes when dressing up to go out. TikTokers have taken this audio to describe the three moods they are only ever in, and it’s all quite relatable content.


What’s Hot on TikTok: July 23

Weekly TikTok trends reported by:
Yasmeena Faycurry
Summer 2021 Platform Listener

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