What’s Hot on TikTok: December 10

Bing bong! @Sidetalk posted this Youtube video that went viral on TikTok. And with Christmas here, it’s been reincarnated as a Mariah Carey classic. So in summary: bing bong.

Here are some video tips straight from TikTok HQ on how to increase ad conversion:

• High resolution matters: Videos shot in 720p and above resolution saw a 312% lift in conversion compared to lower resolution videos.
• Shoot full screen: Ads that maximized screen real estate saw a 91% lift in conversion compared to those that were framed in black bars.
• Call to action is key: Including a clear and direct call to action in text format provided a 152% lift in conversion compared to videos with unclear CTAs.
• Make it brief: 21 to 34 second videos received a 280% lift in conversion compared to shorter/longer videos.

If you’re feeling cute, I recommend trying the Ahhhhh trend. Basically, people shake their phone for the first few seconds of this audio, then pose pretty as they reveal themselves to the audience. Conceptually, it’s like watching the unveiling of a mini surprise box. This audio has been great for capturing views and scoring well in the algorithm. It also has solid fundamentals to incorporate into your own content as well.

Okaaay lets go
Material girl
Squid game remix
Mannequin challenge
Angel by my side

ICYMI… here’s what happened on TikTok last week