What’s Hot on TikTok: August 20

A Gen-Z look at what's going viral each week

🚨 ON THE UP AND UP

I’m sorry this has to be mentioned so early in the season, but Halloween is hard core trending – specifically videos using the audios Monster mash and Halloween mash up. If your brand has any Halloween related content, now is a very good time to share it.

🧑‍🎨 INFLUENCER CRUSH

Will It Filter is an account that filters different drinks in a Brita and rates the finished product by 1) how clear it looks and 2) how close it tastes to water. If your brand sells any drinks or liquid based products, I recommend sending them to Will It Filter for some entertaining brand exposure.

🔥 HOT CONTENT

What’s Hot on TikTok: August 20

If sorority life had a reality tv show, #bamarush would be it. Over the last two weeks Alabama’s sorority recruitment has taken over TikTok. New recruits are showing off their OOTDs (Outfit of the Day), spilling the tea on fresh drama, publicly crying over rejections, and so much more. This is such an interesting example of how many TikToks can come together to create one very entertaining story.

🎵 TRENDING TUNES

What’s Hot on TikTok: August 20

Weekly TikTok trends reported by:
Yasmeena Faycurry
Summer 2021 Platform Listener

ICYMI… here’s what happened on TikTok last week

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